Business Innovation Research

While researching the business innovation I realized that most nice quality and branded items do not all come from China and Vietnam like people would think. I noticed that because of the high supply and demand and need for these clothing they create a more credible and centralized locations where the clothes can be distributed from efficiently. Also that H&M makes there clothing fit to two seasons which cuts back on the constant need for attaining new trends because of just having the two seasons. Some of the retail production does not happen in China and Asian countries but in the central European countries. I question how these items still have the same quality and time frame that they are to be produced in say China? How is it that people don't know the difference between the items made in the next door country and items made in a whole different continent? 

Zara in Spain